Search Engine Optimisation, Lincoln
Or, if you come from America, Search Engine Optimization (SEO) – this is essential for getting your website noticed. The content of your site will be key to determining how well your site does in the search engine rankings. Key words associated with your business will help to propel you up the rankings. Our aim is to create each page so that through the use of HTML thus telling each search engine what it is about! You will need to decide on what phrases visitors will use to look for your site in a search engine. We are always here to talk you through this stage.
Getting other sites to link to your site is also a good idea. This also helps move you up search engine rankings. In long-term this is probably the most useful type of SEO. Search Engine Optimisation is an extra service, but if you ask about it we will be able to add it onto any quote.
SEO can be classified as two different services. There is on-site optimisation and off-site optimisation. On-site optimisation demands fine tuning the content of your website so that search engines such as Google or Yahoo will rank the site highly within their search engines. Time is spent on keyword research, building keyword rich content (not too rich though as some search engines will penalise you for this), creating an optimised title which is similar to your H1 header and building search engine friendly META tags. The H1 header for this page is ‘Search Engine Optimisation, Affordable web design Lincoln and Lincolnshire, UK. We have then copied this header and used it for the page title also. Again this helps the search engines by telling them what the main content of this page is all about!
Off-site optimisation involves a lot of behind the scenes work! In basic terms this involves obtaining relevant links that have similar themes to your website. This results in link popularity which will help push you up search engine rankings to your desired position. Even submitting your site to search engines, online directories and local business directories will help influence your search engine position, Joining a reciprocal link exchange is often a good idea as this is seen as a clean way of obtaining relevant reciprocal links. Avoid paying for links and 3-way (triangular) links as these will often do you more harm than good in the long run. If you pay for links you may not know what sites your link is added to and they may be blacklisted by Google or Yahoo, so avoid this way of obtaining links!
Search Engine Optimisation for your website is always ongoing. Changing your site content regularly will be beneficial in keeping the search engines happy, and obtaining those relevant links will maintain your high search engine position for your chosen keywords.